Scott Becher
WINSIGHTS: Peloton Strikes Back -- "He's Alive"
The "Sex and the City" reboot "And Just Like That..." damaged the Peloton brand. One of its leading characters (Mr. Big, played by Chris...
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Scott Becher
- Sep 21, 2021
- 1 min
WINSIGHTS: Ted Lasso Fans Like Futbol and Football
Count NFL superstar JJ Watt as a fan of acclaimed Apple TV Plus series Ted Lasso. Watt arrived at Sunday's Phoenix Cardinals - Minnesota...
Scott Becher
- Aug 16, 2021
- 1 min
WINSIGHTS: Olympic Games Golden Influencers
The avalanche of post-Olympics endorsement announcements has begun. Allyson Felix and Logitech. Gabby Thomas and Olipop soda. Rightfully,...
Scott Becher
- Jul 29, 2021
- 1 min
WINSIGHTS: Simone Biles Mental Health > Medal Wealth
Well, it appears the (social media) world has Simone Biles' back. When Biles daringly withdrew from her initial Olympic gymnastics...
Scott Becher
- May 19, 2021
- 1 min
WINSIGHTS: Sports Twitter With A Purpose Works
We already know: engagement = good. Now we know: good = engagement. An exclusive look at our latest Zoomph data tells a compelling story...
Scott Becher
- Apr 28, 2021
- 1 min
WINSIGHTS: Lawrence, Fields Lead NFL Prospects On Social
When it comes to social media impact, Clemson's Trevor Lawrence and Ohio State's Justin Fields are this year's consensus top NFL draft...
Scott Becher
- Apr 7, 2021
- 1 min
WINSIGHTS: What's A Tom Brady Tweet Worth?
Well, a lot -- even from vacation. Yesterday, Brady shared some pics from his day at Disney World. According to our talented friends at...
Scott Becher
- Jan 21, 2021
- 1 min
WINSIGHTS: Nickelodeon/NFL Partnership Scores Big
New Orleans Saints coach Sean Payton made a promise -- if the Saints win its Nickelodeon-infused NFL playoff game, he'll get slimed....
Scott Becher
- Dec 7, 2020
- 1 min
WINSIGHTS: NWSL Social Engagement Tops Major Pro Sports
You may be surprised to learn which pro sports league had the highest social engagement during Covid -- the National Women's Soccer League.
Scott Becher
- Nov 11, 2020
- 1 min
WINSIGHTS: MLB's Top Twitter Partnerships Of 2020
Breaking through the Twitter clutter isn't easy. Yet three Major League Baseball partners cracked the code in 2020 -- Taco Bell, Bud...
Scott Becher
- Oct 13, 2020
- 1 min
WINSIGHTS: NFL Fan Social Engagement (Weeks 1-4)
Which National Football League (NFL) teams have the best #social engagement? Here’s an exclusive look at #twitter engagement for the...
