Scott BecherDec 15, 20211 minWINSIGHTS: Peloton Strikes Back -- "He's Alive"The "Sex and the City" reboot "And Just Like That..." damaged the Peloton brand. One of its leading characters (Mr. Big, played by Chris...
Scott BecherSep 21, 20211 minWINSIGHTS: Ted Lasso Fans Like Futbol and Football Count NFL superstar JJ Watt as a fan of acclaimed Apple TV Plus series Ted Lasso. Watt arrived at Sunday's Phoenix Cardinals - Minnesota...
Scott BecherAug 16, 20211 minWINSIGHTS: Olympic Games Golden InfluencersThe avalanche of post-Olympics endorsement announcements has begun. Allyson Felix and Logitech. Gabby Thomas and Olipop soda. Rightfully,...
Scott BecherJul 29, 20211 minWINSIGHTS: Simone Biles Mental Health > Medal WealthWell, it appears the (social media) world has Simone Biles' back. When Biles daringly withdrew from her initial Olympic gymnastics...
Scott BecherMay 19, 20211 minWINSIGHTS: Sports Twitter With A Purpose WorksWe already know: engagement = good. Now we know: good = engagement. An exclusive look at our latest Zoomph data tells a compelling story...
Scott BecherApr 28, 20211 minWINSIGHTS: Lawrence, Fields Lead NFL Prospects On SocialWhen it comes to social media impact, Clemson's Trevor Lawrence and Ohio State's Justin Fields are this year's consensus top NFL draft...
Scott BecherApr 7, 20211 minWINSIGHTS: What's A Tom Brady Tweet Worth?Well, a lot -- even from vacation. Yesterday, Brady shared some pics from his day at Disney World. According to our talented friends at...
Scott BecherJan 21, 20211 minWINSIGHTS: Nickelodeon/NFL Partnership Scores BigNew Orleans Saints coach Sean Payton made a promise -- if the Saints win its Nickelodeon-infused NFL playoff game, he'll get slimed....
Scott BecherDec 7, 20201 minWINSIGHTS: NWSL Social Engagement Tops Major Pro SportsYou may be surprised to learn which pro sports league had the highest social engagement during Covid -- the National Women's Soccer League.
Scott BecherNov 11, 20201 minWINSIGHTS: MLB's Top Twitter Partnerships Of 2020Breaking through the Twitter clutter isn't easy. Yet three Major League Baseball partners cracked the code in 2020 -- Taco Bell, Bud...
Scott BecherOct 13, 20201 minWINSIGHTS: NFL Fan Social Engagement (Weeks 1-4) Which National Football League (NFL) teams have the best #social engagement? Here’s an exclusive look at #twitter engagement for the...