The "Sex and the City" reboot "And Just Like That..." damaged the Peloton brand. One of its leading characters (Mr. Big, played by Chris...

Count NFL superstar JJ Watt as a fan of acclaimed Apple TV Plus series Ted Lasso. Watt arrived at Sunday's Phoenix Cardinals - Minnesota...

The avalanche of post-Olympics endorsement announcements has begun. Allyson Felix and Logitech. Gabby Thomas and Olipop soda. Rightfully,...

Well, it appears the (social media) world has Simone Biles' back. When Biles daringly withdrew from her initial Olympic gymnastics...

We already know: engagement = good. Now we know: good = engagement. An exclusive look at our latest Zoomph data tells a compelling story...

When it comes to social media impact, Clemson's Trevor Lawrence and Ohio State's Justin Fields are this year's consensus top NFL draft...

Well, a lot -- even from vacation. Yesterday, Brady shared some pics from his day at Disney World. According to our talented friends at...

New Orleans Saints coach Sean Payton made a promise -- if the Saints win its Nickelodeon-infused NFL playoff game, he'll get slimed....

You may be surprised to learn which pro sports league had the highest social engagement during Covid -- the National Women's Soccer League.

Breaking through the Twitter clutter isn't easy. Yet three Major League Baseball partners cracked the code in 2020 -- Taco Bell, Bud...

Which National Football League (NFL) teams have the best #social engagement? Here’s an exclusive look at #twitter engagement for the...