• Scott Becher

WINSIGHTS: NFL Fan Social Engagement (Weeks 1-4)

Which National Football League (NFL) teams have the best #social engagement? Here’s an exclusive look at #twitter engagement for the season’s first four weeks. No surprise, teams with new stars and buzz perform best. Highest fan engagement: Kansas City Chiefs. Top 3 in annual growth: Cincinnati Bengals, Miami Dolphins, Tampa Bay Buccaneers. Takeaway – don't be blinded by fan following...engagement rates are a key indicator of activation success. Incredible data courtesy the great team at Zoomph. #WinWin #sportsbiz #partnerships #NFL #sponsorships #kansascitychiefs #cincinnatibengals #miamidolphins #tampabaybuccaneers