New Orleans Saints coach Sean Payton made a promise -- if the Saints win its Nickelodeon-infused NFL playoff game, he'll get slimed. Perfect punctuation mark on an innovative partnership. Two million viewers chose to watch the alternative CBS/Nick game broadcast. More impressive, two million social engagements followed. One example -- this singular post by the Saints dramatically out-performed NFL social standards. Key learning: when adding the right high-profile influencer to your partnership activation, pop culture buzz follows. Kudos to our partner Zoomph for unlocking the data and value from this partnership.
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