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J.D. Netto
Nov 7, 20242 min read
A Wickedly Smart Starbucks Partnership
Movie partnerships can be risky. What if the film flops? Is controversial? Can it translate to a unique fan experience? One partnership...
J.D. Netto
Sep 24, 20243 min read
Opportunity Amidst Discourse.The Impact of Celebrity Endorsements During Presidential Elections.
It’s well-known that millions of Americans, particularly younger voters, feel disconnected and disillusioned with the current political...
J.D. Netto
Aug 10, 20242 min read
Repositioning the Horse: How Polo Ralph Lauren Used the Olympic Stage to Revitalize Its Legacy
Luxury brands faced steep challenges in 2024. With inflation raging like a modern-day plague, the economy saw companies like Burberry,...
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