When it comes to social media impact, Clemson's Trevor Lawrence and Ohio State's Justin Fields are this year's consensus top NFL draft picks.
Winsights reviewed the social activity of ten prospects likely to be early selections in tomorrow's 2021 NFL Draft. On Instagram, Lawrence is #1 -- his posts have an average value eclipsing $160k. Twitter belongs to Fields -- his posts average almost $37k. Both Lawrence and Fields boast impressive engagement rates.
Behind the data is social agency Zoomph, analyzing each player's posts from the past year and quantifying full value based on applicable impressions, video views and engagement.