We launched Win-Win to create and champion innovative partnerships. The kind that drive sales and elevate brands.
But also, we're here to share.
Especially during these pandemic months, sharing is meaningful. It helps us stay connected. Stimulates creativity.
So this is our way of sharing. First, on our site we highlight several partnership activations that are personal favorites of mine, including a few timeless gems. They each delivered measurable results and some raised the bar. Contributions from countless teammates/agencies made these programs special.
Second, we’re proudly curating WINSIGHTS. It's custom data and best practices from marketing leaders and rule-breakers. This content will appear on our website as a blog, and also can be found on social channels. Sign-up on our homepage to receive WINSIGHTS directly.
Exchanging ideas and insights inspires better work. It also, well, just feels good.
Let’s continue the sharing!
Win-Win Founder Scott Becher is widely recognized as a partnership industry leader and content innovator. Scott has counseled and led some of the world’s most recognizable brands and personalities, while spearheading several entrepreneurial ventures.
Most recently, Scott served as Vice President, Head of Partnerships at Carnival Cruise Line. This integrated role had influence across the company including brand, digital, social, experiential, retail and onboard entertainment.
Some of Carnival’s partnerships: Amazon, Build-A-Bear,
Dr. Seuss, Family Feud, Harlem Globetrotters, Hasbro, Houston Texans, New Orleans Saints, Miami Heat, Michaels, Pepsi,
Sky Zone, Tournament of Roses Parade, Drew Brees, Guy Fieri, Emeril Lagasse and Shaquille O’Neal.
Prior to Carnival, Scott was Chief Integration Officer at Zimmerman Advertising. He launched its sports and entertainment division, supporting the agency client portfolio: AutoNation, Chuck E. Cheese’s, Dunkin, Extended Stay America, Party City and HH Gregg.
Scott also founded marketing agency Sports & Sponsorships, with clients including Gillette, Hershey’s, Sprint and the United States Olympic Committee. He began his career as a producer/director at NFL Films, followed by sponsorship marketing positions at advertising agencies Saatchi & Saatchi and Clarion/DMB&B.
Scott is a co-founder of SportsTalk 790 The Ticket, South Florida’s leading sports radio station. He also served on the inaugural board of advisors for Coaches Vs. Cancer and the Sports Business Daily.
Scott attended Northwestern University, earning a bachelor’s degree in journalism and master’s degree in advertising/integrated marketing.