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  • Writer's pictureScott Becher

WINSIGHTS: Sports Twitter With A Purpose Works

Updated: May 20, 2021

We already know: engagement = good.

Now we know: good = engagement.

An exclusive look at our latest Zoomph data tells a compelling story about purpose-driven social. We measured 2020 branded Twitter posts from team sports leagues. The result -- performance/engagement often exceeds the norm...sometimes dramatically.

Validation that sports fans are willing to accept cause messaging along with the games they love.

Kudos to Miller Lite/MLB, Pepsi/NFL, Molson Coors/NHL, Nike/NBA, State Farm/WNBA, Coca-Cola/MLS and CVS Health/NWSL for demonstrating how to successfully lead with purpose.

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