WINSIGHTS: Sports Twitter With A Purpose Works
Updated: May 20, 2021
We already know: engagement = good.
Now we know: good = engagement.
An exclusive look at our latest Zoomph data tells a compelling story about purpose-driven social. We measured 2020 branded Twitter posts from team sports leagues. The result -- performance/engagement often exceeds the norm...sometimes dramatically.
Validation that sports fans are willing to accept cause messaging along with the games they love.
Kudos to Miller Lite/MLB, Pepsi/NFL, Molson Coors/NHL, Nike/NBA, State Farm/WNBA, Coca-Cola/MLS and CVS Health/NWSL for demonstrating how to successfully lead with purpose.