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Scott Becher
Mar 23, 20231 min read
WINSIGHTS: SFC's "The Catch" Scores With NFL
As the upstart Sport Fishing Championship (SFC) readies for its second season, the offshore fishing league created a kickoff event that...

Scott Becher
Dec 15, 20211 min read
WINSIGHTS: Peloton Strikes Back -- "He's Alive"
The "Sex and the City" reboot "And Just Like That..." damaged the Peloton brand. One of its leading characters (Mr. Big, played by Chris...

Scott Becher
Aug 16, 20211 min read
WINSIGHTS: Olympic Games Golden Influencers
The avalanche of post-Olympics endorsement announcements has begun. Allyson Felix and Logitech. Gabby Thomas and Olipop soda. Rightfully,...


Scott Becher
Jul 29, 20211 min read
WINSIGHTS: Simone Biles Mental Health > Medal Wealth
Well, it appears the (social media) world has Simone Biles' back. When Biles daringly withdrew from her initial Olympic gymnastics...

Scott Becher
Oct 13, 20201 min read
WINSIGHTS: NFL Fan Social Engagement (Weeks 1-4)
Which National Football League (NFL) teams have the best #social engagement? Here’s an exclusive look at #twitter engagement for the...
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