The National Women's Soccer League was so surprised by its social media engagement that they called Twitter to verify the positive response. NWSL VP Lindsay Barenz explains how the new league tackles measuring engagement. #NWSL #Sponsorships #Partnerships #Engagement #Data #Twitter

Which National Football League (NFL) teams have the best #social engagement? Here’s an exclusive look at #twitter engagement for the season’s first four weeks. No surprise, teams with new stars and buzz perform best. Highest fan engagement: Kansas City Chiefs. Top 3 in annual growth: Cincinnati Bengals, Miami Dolphins, Tampa Bay Buccaneers. Takeaway – don't be blinded by fan following...engagement rates are a key indicator of activation success. Incredible data courtesy the g