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Scott Becher
Nov 30, 20201 min read
WINSIGHTS: Positive Engagement Measures For The NWSL
The National Women's Soccer League was so surprised by its social media engagement that they called Twitter to verify the positive...


Scott Becher
Nov 30, 20201 min read
WINSIGHTS: Sponsoring The NWSL Has Added Value -- Supporting Gender Equality
Sponsoring the National Women's Soccer League offers brands traditional benefits, plus an additional intangible -- a statement in support...

Scott Becher
Oct 13, 20201 min read
WINSIGHTS: NFL Fan Social Engagement (Weeks 1-4)
Which National Football League (NFL) teams have the best #social engagement? Here’s an exclusive look at #twitter engagement for the...


Scott Becher
Oct 2, 20201 min read
WINSIGHTS: The Elusive Advertising Week Speaker
AdvertisingWeek kicks-off with its famously star-studded panel of speakers. Watch as Advertising Week Founder @Matt Scheckner makes his...


Scott Becher
Oct 1, 20201 min read
WINSIGHTS: Advertising Week's Matt Scheckner Shares One Insight That Changed His Career
The theme for Advertising Week 2020 is “one insight can change your career.” Watch as Founder Matt Scheckner shares the one insight that...


Scott Becher
Sep 30, 20201 min read
WINSIGHTS: Pandemic Pivot For Advertising Week 2020
If you’re participating in Advertising Week 2020 this week, you’ll see how the event made a dramatic pandemic content pivot. Founder Matt...
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