Scott BecherNov 30, 20201 min readWINSIGHTS: Positive Engagement Measures For The NWSL The National Women's Soccer League was so surprised by its social media engagement that they called Twitter to verify the positive...
Scott BecherNov 30, 20201 min readWINSIGHTS: Sponsoring The NWSL Has Added Value -- Supporting Gender EqualitySponsoring the National Women's Soccer League offers brands traditional benefits, plus an additional intangible -- a statement in support...
Scott BecherOct 13, 20201 min readWINSIGHTS: NFL Fan Social Engagement (Weeks 1-4) Which National Football League (NFL) teams have the best #social engagement? Here’s an exclusive look at #twitter engagement for the...
Scott BecherOct 2, 20201 min readWINSIGHTS: The Elusive Advertising Week SpeakerAdvertisingWeek kicks-off with its famously star-studded panel of speakers. Watch as Advertising Week Founder @Matt Scheckner makes his...
Scott BecherOct 1, 20201 min readWINSIGHTS: Advertising Week's Matt Scheckner Shares One Insight That Changed His CareerThe theme for Advertising Week 2020 is “one insight can change your career.” Watch as Founder Matt Scheckner shares the one insight that...
Scott BecherSep 30, 20201 min readWINSIGHTS: Pandemic Pivot For Advertising Week 2020If you’re participating in Advertising Week 2020 this week, you’ll see how the event made a dramatic pandemic content pivot. Founder Matt...