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WINSIGHTS: Marketing NFL Great Barry Sanders In His Prime -- While The Detroit Lions Were Struggling
Scott Becher
  • Jan 25, 2021
  • 1 min

WINSIGHTS: Marketing NFL Great Barry Sanders In His Prime -- While The Detroit Lions Were Struggling

When Barry Sanders was playing for the Detroit Lions, he was the NFL's top running back on a team that lost more games than it won. How do you handle that marketing challenge? Barry's agent J.B. Bernstein explains. #NFL #SuperBowl #BarrySanders
WINSIGHTS: When Barry Sanders Unexpectedly Retired, Agent J.B. Bernstein Helped Wheaties Benefit
Scott Becher
  • Jan 25, 2021
  • 1 min

WINSIGHTS: When Barry Sanders Unexpectedly Retired, Agent J.B. Bernstein Helped Wheaties Benefit

Barry Sanders was on track to break the NFL rushing record. Marketers were on board to capitalize, Then Sanders surprisingly retired and his team had to be creative to maintain relationships. #NFL #BarrySanders #Retirement #Partnerships
WINSIGHTS: Working In Sales, Hearing A No Is The First Step To A Yes
Scott Becher
  • Jan 25, 2021
  • 1 min

WINSIGHTS: Working In Sales, Hearing A No Is The First Step To A Yes

Sports agent J.B. Bernstein explains how he navigates the sales process. #Sales #NFL #JBBernstein #Rejection
WINSIGHTS: Nickelodeon/NFL Partnership Scores Big
Scott Becher
  • Jan 21, 2021
  • 1 min

WINSIGHTS: Nickelodeon/NFL Partnership Scores Big

New Orleans Saints coach Sean Payton made a promise -- if the Saints win its Nickelodeon-infused NFL playoff game, he'll get slimed. Perfect punctuation mark on an innovative partnership. Two million viewers chose to watch the alternative CBS/Nick game broadcast. More impressive, two million social engagements followed. One example -- this singular post by the Saints dramatically out-performed NFL social standards. Key learning: when adding the right high-profile influencer t
WINSIGHTS: NFL Fan Social Engagement (Weeks 1-4)
Scott Becher
  • Oct 13, 2020
  • 1 min

WINSIGHTS: NFL Fan Social Engagement (Weeks 1-4)

Which National Football League (NFL) teams have the best #social engagement? Here’s an exclusive look at #twitter engagement for the season’s first four weeks. No surprise, teams with new stars and buzz perform best. Highest fan engagement: Kansas City Chiefs. Top 3 in annual growth: Cincinnati Bengals, Miami Dolphins, Tampa Bay Buccaneers. Takeaway – don't be blinded by fan following...engagement rates are a key indicator of activation success. Incredible data courtesy the g

WINSIGHTS: Peloton Strikes Back -- "He's Alive"

  • Dec 15, 2021
WINSIGHTS: Peloton Strikes Back -- "He's Alive"

WINSIGHTS: Ted Lasso Fans Like Futbol and Football

  • Sep 21, 2021
WINSIGHTS: Ted Lasso Fans Like Futbol and Football

WINSIGHTS: College Football Passes The Duke's Mayo

  • Sep 8, 2021
WINSIGHTS: College Football Passes The Duke's Mayo
WINSIGHTS: Peloton Strikes Back -- "He's Alive"

WINSIGHTS: Peloton Strikes Back -- "He's Alive"

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WINSIGHTS: Ted Lasso Fans Like Futbol and Football

WINSIGHTS: Ted Lasso Fans Like Futbol and Football

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WINSIGHTS: College Football Passes The Duke's Mayo

WINSIGHTS: College Football Passes The Duke's Mayo

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