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WINSIGHTS: Marketing NFL Great Barry Sanders In His Prime -- While The Detroit Lions Were Struggling
When Barry Sanders was playing for the Detroit Lions, he was the NFL's top running back on a team that lost more games than it won. How...

Scott Becher
Jan 25, 20211 min read


WINSIGHTS: When Barry Sanders Unexpectedly Retired, Agent J.B. Bernstein Helped Wheaties Benefit
Barry Sanders was on track to break the NFL rushing record. Marketers were on board to capitalize, Then Sanders surprisingly retired and...

Scott Becher
Jan 25, 20211 min read


WINSIGHTS: Working In Sales, Hearing A No Is The First Step To A Yes
Sports agent J.B. Bernstein explains how he navigates the sales process. #Sales #NFL #JBBernstein #Rejection

Scott Becher
Jan 25, 20211 min read


WINSIGHTS: Nickelodeon/NFL Partnership Scores Big
New Orleans Saints coach Sean Payton made a promise -- if the Saints win its Nickelodeon-infused NFL playoff game, he'll get slimed....

Scott Becher
Jan 21, 20211 min read


WINSIGHTS: NFL Fan Social Engagement (Weeks 1-4)
Which National Football League (NFL) teams have the best #social engagement? Here’s an exclusive look at #twitter engagement for the...

Scott Becher
Oct 13, 20201 min read
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