When Barry Sanders was playing for the Detroit Lions, he was the NFL's top running back on a team that lost more games than it won. How do you handle that marketing challenge? Barry's agent J.B. Bernstein explains. #NFL #SuperBowl #BarrySanders

Barry Sanders was on track to break the NFL rushing record. Marketers were on board to capitalize, Then Sanders surprisingly retired and his team had to be creative to maintain relationships. #NFL #BarrySanders #Retirement #Partnerships

Sports agent J.B. Bernstein explains how he navigates the sales process. #Sales #NFL #JBBernstein #Rejection

New Orleans Saints coach Sean Payton made a promise -- if the Saints win its Nickelodeon-infused NFL playoff game, he'll get slimed. Perfect punctuation mark on an innovative partnership. Two million viewers chose to watch the alternative CBS/Nick game broadcast. More impressive, two million social engagements followed. One example -- this singular post by the Saints dramatically out-performed NFL social standards. Key learning: when adding the right high-profile influencer t

Which National Football League (NFL) teams have the best #social engagement? Here’s an exclusive look at #twitter engagement for the season’s first four weeks. No surprise, teams with new stars and buzz perform best. Highest fan engagement: Kansas City Chiefs. Top 3 in annual growth: Cincinnati Bengals, Miami Dolphins, Tampa Bay Buccaneers. Takeaway – don't be blinded by fan following...engagement rates are a key indicator of activation success. Incredible data courtesy the g