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Scott Becher

WINSIGHTS: Marketing NFL Great Barry Sanders In His Prime -- While The Detroit Lions Were Struggling

When Barry Sanders was playing for the Detroit Lions, he was the NFL's top running back on a team that lost more games than it won. How...

Scott Becher

WINSIGHTS: When Barry Sanders Unexpectedly Retired, Agent J.B. Bernstein Helped Wheaties Benefit

Barry Sanders was on track to break the NFL rushing record. Marketers were on board to capitalize, Then Sanders surprisingly retired and...

Scott Becher

WINSIGHTS: Working In Sales, Hearing A No Is The First Step To A Yes

Sports agent J.B. Bernstein explains how he navigates the sales process. #Sales #NFL #JBBernstein #Rejection

Scott Becher

WINSIGHTS: Nickelodeon/NFL Partnership Scores Big

New Orleans Saints coach Sean Payton made a promise -- if the Saints win its Nickelodeon-infused NFL playoff game, he'll get slimed....

Scott Becher

WINSIGHTS: NFL Fan Social Engagement (Weeks 1-4)

Which National Football League (NFL) teams have the best #social engagement? Here’s an exclusive look at #twitter engagement for the...

WINSIGHTS: SFC's "The Catch" Scores With NFL

WINSIGHTS: Peloton Strikes Back -- "He's Alive"

WINSIGHTS: Ted Lasso Fans Like Futbol and Football

WINSIGHTS: SFC's "The Catch" Scores With NFL

WINSIGHTS: Peloton Strikes Back -- "He's Alive"

WINSIGHTS: Ted Lasso Fans Like Futbol and Football

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