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  • Writer's pictureScott Becher

WINSIGHTS: Marketing NFL Great Barry Sanders In His Prime -- While The Detroit Lions Were Struggling

When Barry Sanders was playing for the Detroit Lions, he was the NFL's top running back on a team that lost more games than it won. How do you handle that marketing challenge? Barry's agent J.B. Bernstein explains.

#NFL #SuperBowl #BarrySanders

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