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WINSIGHTS: Marketing NFL Great Barry Sanders In His Prime -- While The Detroit Lions Were Struggling

  • Writer: Scott Becher
    Scott Becher
  • Jan 25, 2021
  • 1 min read

When Barry Sanders was playing for the Detroit Lions, he was the NFL's top running back on a team that lost more games than it won. How do you handle that marketing challenge? Barry's agent J.B. Bernstein explains.

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