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WINSIGHTS: When Barry Sanders Unexpectedly Retired, Agent J.B. Bernstein Helped Wheaties Benefit

  • Writer: Scott Becher
    Scott Becher
  • Jan 25, 2021
  • 1 min read

Barry Sanders was on track to break the NFL rushing record. Marketers were on board to capitalize, Then Sanders surprisingly retired and his team had to be creative to maintain relationships.

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