Scott BecherJan 25, 20211 minWINSIGHTS: When Barry Sanders Unexpectedly Retired, Agent J.B. Bernstein Helped Wheaties BenefitBarry Sanders was on track to break the NFL rushing record. Marketers were on board to capitalize, Then Sanders surprisingly retired and...
Scott BecherNov 30, 20201 minWINSIGHTS: Positive Engagement Measures For The NWSL The National Women's Soccer League was so surprised by its social media engagement that they called Twitter to verify the positive...
Scott BecherNov 30, 20201 minWINSIGHTS: Sponsoring The NWSL Has Added Value -- Supporting Gender EqualitySponsoring the National Women's Soccer League offers brands traditional benefits, plus an additional intangible -- a statement in support...
Scott BecherNov 16, 20201 minWINSIGHTS: Brandon Steiner's Negotiation Advice When you negotiate with Brandon, don't be disarmed by his approach. #Winsights #BrandonSteiner #Negotiation #Partnerships #SportsBiz...