Scott Becher
WINSIGHTS: When Barry Sanders Unexpectedly Retired, Agent J.B. Bernstein Helped Wheaties Benefit
Barry Sanders was on track to break the NFL rushing record. Marketers were on board to capitalize, Then Sanders surprisingly retired and...
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Scott Becher
Nov 30, 20201 min
WINSIGHTS: Positive Engagement Measures For The NWSL
The National Women's Soccer League was so surprised by its social media engagement that they called Twitter to verify the positive...
Scott Becher
Nov 30, 20201 min
WINSIGHTS: Sponsoring The NWSL Has Added Value -- Supporting Gender Equality
Sponsoring the National Women's Soccer League offers brands traditional benefits, plus an additional intangible -- a statement in support...
Scott Becher
Nov 16, 20201 min
WINSIGHTS: Brandon Steiner's Negotiation Advice
When you negotiate with Brandon, don't be disarmed by his approach. #Winsights #BrandonSteiner #Negotiation #Partnerships #SportsBiz...
Scott Becher
Nov 16, 20201 min
WINSIGHTS: Brandon Steiner Still Gets Nervous Representing Superstars
The responsibility of managing relationships and expectations of top talent keeps Brandon at the top of his game. #Winsights...
Scott Becher
Nov 16, 20201 min
WINSIGHTS: Brandon Steiner's Favorite George Steinbrenner Story
Think you're detail oriented? Brandon recalls a World Series game seven where legendary Yankees Owner George Steinbrenner was more...
Scott Becher
Nov 11, 20201 min
WINSIGHTS: MLB's Top Twitter Partnerships Of 2020
Breaking through the Twitter clutter isn't easy. Yet three Major League Baseball partners cracked the code in 2020 -- Taco Bell, Bud...
Scott Becher
Nov 10, 20201 min
WINSIGHTS: MLB 2020 Fan Social Engagement
Major League Baseball remains a powerful draw for its marketing partners. Custom Twitter engagement analysis by the great team at Zoomph...
Scott Becher
Oct 13, 20201 min
WINSIGHTS: NFL Fan Social Engagement (Weeks 1-4)
Which National Football League (NFL) teams have the best #social engagement? Here’s an exclusive look at #twitter engagement for the...
Scott Becher
Oct 2, 20201 min
WINSIGHTS: The Elusive Advertising Week Speaker
AdvertisingWeek kicks-off with its famously star-studded panel of speakers. Watch as Advertising Week Founder @Matt Scheckner makes his...
Scott Becher
Oct 1, 20201 min
WINSIGHTS: Advertising Week's Matt Scheckner Shares One Insight That Changed His Career
The theme for Advertising Week 2020 is “one insight can change your career.” Watch as Founder Matt Scheckner shares the one insight that...
Scott Becher
Sep 30, 20201 min
WINSIGHTS: Pandemic Pivot For Advertising Week 2020
If you’re participating in Advertising Week 2020 this week, you’ll see how the event made a dramatic pandemic content pivot. Founder Matt...
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