Barry Sanders was on track to break the NFL rushing record. Marketers were on board to capitalize, Then Sanders surprisingly retired and his team had to be creative to maintain relationships. #NFL #BarrySanders #Retirement #Partnerships

The National Women's Soccer League was so surprised by its social media engagement that they called Twitter to verify the positive response. NWSL VP Lindsay Barenz explains how the new league tackles measuring engagement. #NWSL #Sponsorships #Partnerships #Engagement #Data #Twitter

Sponsoring the National Women's Soccer League offers brands traditional benefits, plus an additional intangible -- a statement in support of women and gender equality. NWSL VP Lindsay Barenz explains a partnership sales message that offers more than most other properties. #NWSL #Partnerships #Sponsorships #GenderEquality #SportsBiz

When you negotiate with Brandon, don't be disarmed by his approach. #Winsights #BrandonSteiner #Negotiation #Partnerships #SportsBiz #Memorabilia

The responsibility of managing relationships and expectations of top talent keeps Brandon at the top of his game. #Winsights #BrandonSteiner #Negotiation #Partnerships #SportsBiz #Marketing #Advertising #Memorabilia

Think you're detail oriented? Brandon recalls a World Series game seven where legendary Yankees Owner George Steinbrenner was more preoccupied with stadium trash than the Yankees impending championship. #Partnerships #Marketing #Advertising #NewYorkYankees #Yankees #MLB #WorldSeries

Breaking through the Twitter clutter isn't easy. Yet three Major League Baseball partners cracked the code in 2020 -- Taco Bell, Bud Light and Chevrolet. Take a look below at the engagement success of these disparate programs. What do they have in common? Each promotion has a direct, authentic connection to what happens during games, aligned with the passionate fan-engaged audience found on Twitter. Well done. #MLB #WorldSeries #Partnerships #Advertising #Marketing

Major League Baseball remains a powerful draw for its marketing partners. Custom Twitter engagement analysis by the great team at Zoomph reveals several brands hit it out of the park with their MLB association. The results highlight the credibility received from activation on league and team social handles. #MLB #WorldSeries #Partnerships #Advertising #Marketing

Which National Football League (NFL) teams have the best #social engagement? Here’s an exclusive look at #twitter engagement for the season’s first four weeks. No surprise, teams with new stars and buzz perform best. Highest fan engagement: Kansas City Chiefs. Top 3 in annual growth: Cincinnati Bengals, Miami Dolphins, Tampa Bay Buccaneers. Takeaway – don't be blinded by fan following...engagement rates are a key indicator of activation success. Incredible data courtesy the g

AdvertisingWeek kicks-off with its famously star-studded panel of speakers. Watch as Advertising Week Founder @Matt Scheckner makes his pitch for the one celebrity speaker he’s yet to reel in. Hint: “I still haven’t found what I’m looking for.” #bono #marketing #advertising #partnerships #sponsorships #licensing #sales #influencers #endorsements #consulting #marketingagency #advertisingweek #AW2020 #winsights #winwin

The theme for Advertising Week 2020 is “one insight can change your career.” Watch as Founder Matt Scheckner shares the one insight that inspired his journey. #marketing #advertising #partnerships #sponsorships #licensing #sales #influencers #endorsements #consulting #marketingagency #advertisingweek #AW2020 #winsights #winwin

If you’re participating in Advertising Week 2020 this week, you’ll see how the event made a dramatic pandemic content pivot. Founder Matt Scheckner explains the transformation. #marketing #advertising #partnerships #sponsorships #licensing #sales #influencers #endorsements #consulting #marketingagency #advertisingweek #AW2020 #winsights #winwin