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WINSIGHTS: Olympic Games Golden Influencers
The avalanche of post-Olympics endorsement announcements has begun. Allyson Felix and Logitech. Gabby Thomas and Olipop soda. Rightfully,...

Scott Becher
Aug 16, 20211 min read


WINSIGHTS: Simone Biles Mental Health > Medal Wealth
Well, it appears the (social media) world has Simone Biles' back. When Biles daringly withdrew from her initial Olympic gymnastics...

Scott Becher
Jul 29, 20211 min read


WINSIGHTS: Marketing NFL Great Barry Sanders In His Prime -- While The Detroit Lions Were Struggling
When Barry Sanders was playing for the Detroit Lions, he was the NFL's top running back on a team that lost more games than it won. How...

Scott Becher
Jan 25, 20211 min read
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