Scott BecherAug 16, 20211 min readWINSIGHTS: Olympic Games Golden InfluencersThe avalanche of post-Olympics endorsement announcements has begun. Allyson Felix and Logitech. Gabby Thomas and Olipop soda. Rightfully,...
Scott BecherJul 29, 20211 min readWINSIGHTS: Simone Biles Mental Health > Medal WealthWell, it appears the (social media) world has Simone Biles' back. When Biles daringly withdrew from her initial Olympic gymnastics...
Scott BecherJan 25, 20211 min readWINSIGHTS: Marketing NFL Great Barry Sanders In His Prime -- While The Detroit Lions Were StrugglingWhen Barry Sanders was playing for the Detroit Lions, he was the NFL's top running back on a team that lost more games than it won. How...