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Scott Becher

Jan 25, 20211 min

WINSIGHTS: Marketing NFL Great Barry Sanders In His Prime -- While The Detroit Lions Were Struggling

When Barry Sanders was playing for the Detroit Lions, he was the NFL's top running back on a team that lost more games than it won. How...

Scott Becher

Jan 25, 20211 min

WINSIGHTS: When Barry Sanders Unexpectedly Retired, Agent J.B. Bernstein Helped Wheaties Benefit

Barry Sanders was on track to break the NFL rushing record. Marketers were on board to capitalize, Then Sanders surprisingly retired and...

Scott Becher

Jan 25, 20211 min

WINSIGHTS: The Inspiration For Million Dollar Arm Promotion and Movie

J.B. Bernstein had an idea -- stage a competition in India to identify Major League pitching prospects. Farfetched? It was a huge...

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