Carnival / Amazon
Carnival and Amazon are category leaders as value brands. They came together to celebrate the biggest value shopping weekend of the year, Black Friday – Cyber Monday. Amazon rarely participates in co-branded promotions. Engagement spiked throughout the four day promotion.
Gillette/CBS Network
A broadcast first – fulfilling a sweepstakes live on network tv during prime-time sports championship broadcasts. Gillette partnered with CBS for an unprecedented three minutes of live Final-Four air-time, and another hour with its consumer sweepstakes winner hosting the famously non-commercial Late Show with David Letterman. This promotion received one million sweepstakes entries.