Carnival / Amazon

Carnival and Amazon are category leaders as value brands. They came together to celebrate the biggest value shopping weekend of the year, Black Friday – Cyber Monday. Amazon rarely participates in co-branded promotions. Engagement spiked throughout the four day promotion.

Danica Patrick/Advance America

Advance America’s consumers love Nascar. So its multi-year partnership with driver Danica Patrick helped the fast cash loan company increase business and drive relevance with a high-profile personality endorsement…rare for this category.