WINSIGHTS: All Hail Richard Branson?
Well, Richard Branson has done it again.
On Sunday his Virgin Galactic showed space travel can be accessible to mere mortals.
Yet a few prominent voices were critical.
He was merely a passenger in a plane that was airborne for a few minutes, some said. It was a technological feat already accomplished back in 1961, others cracked.
I was stunned. Could Branson be that polarizing?
Win-Win Partnerships data partner Zoomph took a deep dive into Branson's weekend Twitter sentiment. Zoomph analyzed all mentions of Richard Branson as well as his handle @RichardBranson. More than 6700 posts in all.
Sure enough, very few -- only 8% -- were negative.
It was an important reminder for all of us invested in influencer marketing: never assume a few loud voices represent the majority.