Carnival and Amazon are category leaders as value brands. They came together to celebrate the biggest value shopping weekend of the year, Black Friday – Cyber Monday. Amazon rarely participates in co-branded promotions. Engagement spiked throughout the four day promotion.
The top market for electronics retailer HHGregg was Chicago, and its sponsorship with the Chicago Bears and star kicker Robbie Gould was integrated throughout all media platforms. This commercial not only created pr buzz but caused other Bears players to shoot and post their own look-a-like spots, earning HHGregg and Gould tremendous earned media results.